Executive Profile

An accomplished creative design leader adept in conceptualizing, defining, and delivering unique, design-driven footwear and accessories. Able to create comprehensive seasonal trend concept presentations, sketch and create individual designs, and execute exceptional final product. Successfully accomplished in launching new innovative branded design strategies that have produced presence and growth of both men’s and women’s fashion product within the contemporary designer and western markets. Ability to create and tell stories through unique product. Extensive travel overseas for style development throughout Asia, Europe, and South America.

 

Core Accomplishments

Project Management:

  • Initiated the successful relaunch of The Frye Boot Company growing the brand from seven to forty million in four years
  • Launched the first Adidas cross functional satellite office, helping them reach 1 billion in US sales for the first time.

Staff Development:

  • Launched the first in house design team for Ariat International, developing day to day work structure for all staff.
  • Mentored and coached employees resulting in a 20% increase in productivity.

Professional Experience

Vice President of Product Design

LUCCHESE BOOT COMPANY, 2012 – 2016

  • Director of design and development for all footwear and leather goods product.
    Spearheaded the initiative focused on launching the brand into the contemporary footwear and accessories market.
  • Managed team of 12 footwear design and development professionals.
    Strengthened company’s business by leading implementation of in house commercialization team.

Sr. Director Footwear & Leather goods

ARIAT INTERNATIONAL, 2010 – 2012

  • Design director for all footwear and leather goods categories.
    Managed team of 6 design professionals.
  • Developed and directed strategy for launch of new entry level technology product that became #1 in the market place 11 months after launch.

Principle/Designer

HAWK BLADE STUDIOS, 2006 – 2010

  • Provided both technical and conceptual design consulting to a variety companies including Tommy Hilfiger, GH Bass, J Shoes, and others.
  • Designed a wide range of product categories including Fashion, Western, Athletic, Work, Tactical, Handbags and leather accessories.

Creative Director

FRYE BOOTS, 2002 – 2006

  • Developed and directed strategy for the brand relaunch resulting in “brand of the year” honors from footwear news 18 months after launch.
  • Created new revenue streams through the launch of women’s and men’s shoes, handbags, leather outerwear, and small leather goods.
  • Increased profits from 7 Million to 40 million in three year through restructure of brand direction and new product launches.

Senior Design Director

TOMMY HILFIGER USA, 1998 – 2002

  • Accountable for world wide design and development of men’s footwear.
  • Managed 15 professional designers including both domestic and international design teams.
  • Spearheaded merchandise strategies and concept themes, resulting in a 20% increase in revenue.

Director

PUMA INTERNATIONAL New York Design Studio, 1997 – 1998

  • Strengthened company’s business by leading implementation of their first cross functional footwear and apparel design office in NY.
  • Managed four footwear and apparel designer professional working on the full range of Puma products.

DESIGN DIRECTOR

ADIDAS STUDIO INTERNATIONAL, 1995 – 1997

  • Launched the first Adidas cross functional satellite office.
  • Managed a group of four footwear and apparel design professionals.
  • Spearheaded “Classic” update project, resulting in a 30% increase in Adidas Classics revenue.

Senior Designer

ADIDAS USA, 1992 – 1995

  • Accountable for the design of worldwide basketball range including overall customer satisfaction.
  • Captured 20%+ market share with new product quickly brought to market.

Footwear Designer

ADIDAS AG, 1991 – 1992

  • Accountable for the design of worldwide basketball range including overall customer satisfaction.

Industrial Designer

THE EUREKA COMPANY, 1991 – 1991

  • Responsible for the design and of new products and features from initial concept through all stages of design.

 

Skills

Project management, Product Development, New product delivery, Market Analysis, Concept development, Diverse Market/Industry Knowledge, Footwear, Fashion, Trend Analysis, Product Design, Leather, Illustration, Brand Development, Sketching, Industrial Design, Creative Direction, Merchandising, Concept Development, Fit, Managing, Packaging, Photography, Product Development, Strategy